The Association of Advertising Agencies of Nigeria (AAAN) has received the endorsement of the Ministry of Information and Culture for its plan to launch a national unity campaign on 1 October.
This approval for the launch was disclosed in a release signed by its Publicity Secretary, Mrs Temitope Jemerigbe.
According to the release, the endorsement was given in Lagos by the Minister of Information, Alhaji Lai Mohammed, during a meeting with AAAN’s Executive Board.
The release quoted AAAN President, Mr Steve Babaeko, as saying that the purpose of the meeting was to push for better cooperation with the ministry.
Babaeko, also stated that the decision to launch the national unity campaign was informed by the current situation in the country.
In his response, Mohammed described the proposed campaign as a very “very patriotic move”.
“What has really impressed me most today is your readiness to partner with the Federal Government to actually run a campaign on national unity. I think this is a very patriotic movie, we commend it and we are very eager to partner with you.
“We must resist the temptation of some very selfish elite, who are giving the impression that Nigerians will not want to stay as a nation,” the minister said.
Babaeko lauded the Federal Government over the appointment of Dr Olalekan Fadolapo as the Registrar and Chief Executive Officer of the Advertising Practitioners Council of Nigeria (APCON), stressing that he came to the job with a huge wealth of experience from the industry and that his appointment will further strengthen the relationship between the government and the advertising industry.
The Minister was accompanied to the meeting by Dr Fadolapo; the Directors-General of the Nigerian Television Authority and the National Broadcasting Commission, Mallam Yakubu Ibn Mohammed and Mallam Balarabe Shehu Ilelah, respectively