FG Sets up Task-Force for Audience Measurement Service on Nigerian Media Platforms

Federal government has set up a 13-member Task Force to oversee and deliver the Audience Measurement Service on Nigeria Media Platforms.

Alhaji Lai Mohammed, minister of Information and Culture, who announced this in a statement issued in Abuja said the approval of the Task-Force followed the recommendation of the Task Force’s membership by the National Broadcasting Commission (NBC) and the Advertising Practitioners Council of Nigeria (APCON).

Mohammed directed the NBC and APCON to collaborate to set a framework for the operations and activities of the Task Force, in order to ensure that the Audience Measurement Service comes into effect in the first quarter of 2022.

APCON and the NBC had earlier announced the appointment of First Media and Entertainment Integrated (Nigeria) Limited (FMEIL) for the development and delivery of audience measurement service on Nigeria Media Platforms in order to deepen advertising spend, improve the advertising and broadcasting ecosystem and increase investment in advertising and broadcast media content.

The members of the Task Force are:

Mr. Tolu Ogunkoya – Chairman

Mr. Femi Adelusi – President MIPAN

Mr. Steve Babaeko – President AAAN

Mrs. Bunmi Adeniba – President ADVAN

Mrs. Jibe Ologeh – President EMCOAN

Mr. Yinka Oduniyi – President ITPAN

Mr. Guy Murray Bruce – President IBAN

Kadaria Ahmed – Member

Mrs. Pauline Ehusani – Director, NBC

Mrs. Ijedi Iyoha – Director, APCON

Alhaji Garba Bello Kankarofi – Member

Hajia Sa’a Ibrahim – Member

Mr. Joe Mutah – Secretary.