Peak Milk lifts Communities on World Milk Day With ‘Stir A Cause’ Campaign

Nigeria’s leading dairy brand, Peak Milk, has successfully concluded marking the World Milk Day 2025 with a far-reaching message on nutrition and community impact with its “Stir A Cause” campaign.

The initiative, which goes beyond the traditional product promotion combined nutrition education with acts of kindness, encouraging Nigerians to support one another while raising awareness about the importance of daily milk consumption.

The campaign also saw widespread participation, thereby increasing public understanding of milk’s essential role in healthy growth and development.

In his remarks, Peak Milk Marketing Manager, Omolara Banjoko, said the brand, through ‘Stir A Cause With Peak,’ did not just celebrate World Milk Day but “sparked a movement that connects nutrition with kindness, reinforcing our commitment to social impact.”

The campaign was acknowledged by celebrity influencer-collaborations with Asher Kine, who engaged communities through street conversations and Peak Milk donations, with the brand reaching millions on social media and inspiring widespread participation through these interactions.

The Brand Manager, Peter James, emphasized the campaign’s success in reinforcing milk as a daily necessity, adding that “this initiative strengthened our commitment to breakfast nutrition, ensuring that families see milk as an essential part of a healthy diet.”

Through street activations, supermarket promotions and direct engagement, Peak Milk reached over 500,000 Nigerians, distributing samples and educational materials.

The success of “Stir A Cause With Peak” further affirmed the brand’s leadership in dairy nutrition, highlighting its commitment to both consumer well-being and business growth.

Nigeria’s premier dairy brand, produced by FrieslandCampina WAMCO Nigeria, Peak Milk continues to champion quality nutrition, innovation and meaningful community engagement.