Golden Penny Holds First-Ever Food Festival At Ngwo Park, Uwani In Enugu

In a bid to connect more intensely with communities across the country and expand its consumer engagement footprint in the Eastern region, the Golden Penny Foods, the iconic brand of FMN, recently held its first-ever Golden Penny Food Festival at Ngwo Park in Uwani, Enugu.

The festival attracted a large turnout of residents, families, students, food enthusiast, media, and young people who enjoyed a mixture of food tasting, live cooking demos, brand and product showcases, and collaborative games all designed to update the consumers with a richer understanding of the brand beyond the shelf.

FMN, through the Golden Penny brand has been supporting and nourishing Nigerian homes for over six decades with a wide range of superior quality food products modified for breakfast, lunch, dinner, and in between every meal.

The Managing Director, Golden Penny Foods Limited, Mr. Devlin Hainsworth, said during his chat with the media team that “The Golden Penny Foods festival is a celebration of our wide range of superior quality and nourishing food products produced as innovative response to the consumers need for tasty nutrition.

“We are grateful for the applaudable turn out of our consumers in Enugu and environs, it is a testament of established trust over the years between the Golden Penny Brand and our consumers, a journey marked by the organization’s unwavering commitment to delivering excellence across various generations.”

Commenting on the journey of the Golden Penny Festivals in Nigeria, Marketing Director for Golden Penny Foods, Mr. Illyas Kazeem, stated “We started this journey two years ago with the Semovita Soup Festival across some regions, and this is a step further bringing it to a full food fest. You can see the wide variety we have here, from pasta to noodles, cereals, oil, and many more; the goal is to let consumers experience our brand directly and get acquainted with our endless brands of tasty nutrition.”

The festival also highlighted Golden Penny’s intentional expansion in the South East, a region the brand targets both as a strategic market and a vital part of its growth plan nationwide.

Associate Marketing Director, Core Categories (Pasta & Noodles), Ms. Foluke Makinde said “The South East is a very important part of the country, and as a company, it is a strategic focus for us to win here and win strongly.”

“We want people to know that food can be fun, and that nutrition can be enjoyable. Beyond just the products, we are giving people a full brand experience. They are not just tasting pasta or noodles but learning new ways to enjoy them and leaving with new memories.” Ms. Makinde added.

The event also mirrored Golden Penny’s innovation-focused outlook, as the brand used the opportunity to gather real-time feedback from consumers, a key response for future product development and marketing efforts.

According to Ms. Oluwatooni Odewole, Associate Director – NPD, NTW & RS, Golden Penny Foods Ltd “Feedback is a major part of how we ensure that our products are directly responding to our consumers’ nutritional needs.

“From social media to in-person surveys and direct interactions like this, we are always listening and using those insights to serve our consumers better and reach more communities across Nigeria.”

The Golden Penny food festival reaffirms the Brand’s identity of the company as producers of superior quality food products that nourishes families, delivers quality consistently, as well as goes beyond the product to engage with the lives and experiences of ordinary Nigerians.