Saunders advocates for collaboration, scaling and creativity in storytelling
Bianca Saunders, a graduate of the Royal College of Art, and London-based menswear designer known for blending her British upbringing and Jamaican heritage through innovative tailoring and gender-fluid aesthetics has advocated for collaboration, scaling and creativity in storytelling.
Saunders dropped the hint at the GTCO Fashion Weekend First Masterclass held in Lagos, while speaking on the topic: Business of Creativity: Scaling a fashion Brand Beyond Wholesale.
She stated that she launched her label in 2017 and quickly gained recognition for reimagining masculinity through culture, structure, and movement.
She noted that she has received major fashion awards, including the ANDAM Grand Prix and the BFC/GQ Designer Fashion Fund, and has showcased collections in both London and Paris.
According to her, “Collaborating with Apple, Vogue and other big shots isn’t always easy, but I turn everyday experiences into art. It helps me stay creative and explore new layers of my brand.”
Fielding questions from the audience on recruitment of staff, Saunders noted that having strong people and strong partners is part of the business as people need to understand your kind of storytelling, so moving with people makes it easy to delegate.
The is a need, she said to hire a strong work force to work with, then mentor and train them.
She disclosed that she uses hybrid of both local and foreign, pictures, document of my brand to try to tell her story.
She advised those that are interested in fashion that they should do three things by “making sure that you are perfect. You have the product. Be clear in your story telling.”
According to her, she does her research and put her creativity into story, adding that she started to make dresses for male before making for females.
She advised against taking loan to start the fashion business, but instead to start small with what you have and then grow from there.