UK Government and Blue Sapphire Hub Partner to Accelerate Digital Adoption in Northern Nigeria
- Groundbreaking short film series premieres in Abuja, sparks commitments to support innovators, and strengthen partnerships across rural communities.
The UK Government, through its Digital Access Programme, has partnered Blue Sapphire Hub, a leading Civil Society Organisation, to scale digital literacy and inclusion in rural communities across Northern Nigeria.
This collaboration aims to empower underserved populations in targeted states by leveraging storytelling through digital influencers and community-driven initiatives to bridge the digital divide and unlock economic opportunities.
During a high-level stakeholder event in Abuja, government officials, development partners, innovators, and media representatives reaffirmed their commitment to advancing digital adoption across the region.
The discussions centred on practical strategies to ensure technology becomes a tool for progress and equality. Stakeholders agreed to scale digital literacy programs in rural communities by deploying digital influencers who can champion safe and inclusive technology use. In addition, participants committed to supporting local innovators and startups through structured mentorship and funding opportunities, enabling them to develop solutions tailored to regional challenges.
The event also produced policy recommendations aimed at integrating digital safety and inclusion into state-level strategies, ensuring that adoption efforts are sustainable and secure.
Commending the initiative, the National Coordinator of the Presidential Initiative for Unlocking the Healthcare Value Chain (PVAC), Dr Mukhtar Abdu, highlighted mentorship as a critical enabler for unlocking youth potential and said: “Mentorship remains one of the most powerful tools for unlocking the potential of young people. Many youths have creativity and ambition but without guidance they struggle to navigate the digital landscape. Fasahar Zamani is a timely initiative that provides the support, safe spaces and direction they need to adopt technology confidently. With the right mentorship, our youths can innovate, grow and contribute significantly to Nigeria’s digital future.”
Also speaking, UK’s Department for Business and Trade, Head of Trade Policy and Market Access, Mujina Kaindama, said: “This initiative demonstrates how storytelling can drive policy and inspire action. We are proud to support efforts that promote digital inclusion and create opportunities for all.”
At the event, a 12-part short film series developed under the Accelerating Digital Adoption in Northern Nigeria initiative was also premiered. The series uses compelling narratives to showcase how technology can address real-life challenges and improve livelihoods.
Reflecting on the significance of the project, Founder of Blue Sapphire Hub, Maryam Lawan, stated: “Fasahar Zamani has sparked meaningful conversations about bridging the digital divide. The stories shared tonight reflect the resilience and creativity of Northern Nigeria and the immense potential of technology to empower communities.”