AIICO sets new vision, poised for market dominance

By Olusegun Obisanya

AIICO Insurance Plc. has asserted its determination for industry leadership and market dominance through a customer-centric and value-driven approach to business. This corporate aspiration has led to the redefinition of the company’s vision and mission statements.

The company’s new vision statement is to be the dominant insurer in Sub-Saharan Africa, built on a deep understanding of customer needs and world-class digital experience while the new mission statement is to create the most compelling customer experience by offering best-fit products to drive wholesome peace of mind through a dynamic, highly motivated workforce and innovative technology.

According to a statement from the insurer, the MD/CEO, Mr. Babatunde Fajemirokun, said, “At the core of this strategic move is our customer. We are reengineering our operations to drive a whole new experience, leveraging an in-depth understanding of their needs through various life stages. We will anticipate their needs and exceed their expectations. As we embed customer experience within the culture of the Company, we will strengthen our ability to listen and engage customers across our spectrum of touchpoints.”

“We will adopt digital everywhere in our quest to provide a unique customer experience and differentiation. We will provide a fast, responsive, and frictionless experience for consumers and employees as they switch between channels in their journey to fulfilment. Wherever our customer finds us, be it online, or by walking into any of our branches, they are sure to meet a recognizable and consistent service delivery. Our omni-channel strategy will make this possible and would ensure this level of service sticks. We will infuse technology within our operations to drive automation and end-to-end simplicity.”