Fadaella Biscuit Boss, Igboaka Attributes Success to High-Quality Products

The Managing Director of Fadaella Foods Ltd, Mr. Peter Igboaka, has attributed the success of the Fadaella Biscuit brand to the company’s commitment to producing high-quality products.

Igboaka stated that the brand’s excellence had enabled it to stand out in the competitive Nigerian market.

Igboaka while speaking to the Press on Friday, highlighted that the company prioritises building a brand and producing quality products over quick profits.

The Fadaella boss stated, “We are not just into production, we also invest in research and innovation, and we’re ahead of the market. This approach has enabled the company to maintain its market lead, despite other companies copying its products.

Igboaka, who highlighted understanding consumer needs, said Nigerians value quality products and tend to stick with brands that deliver high-quality goods.

He stated further that Fadaella Foods produces biscuits that meet the needs of Nigerian consumers, particularly kids, adding “Our biscuits are produced with Nigerian kids in mind, carefully considering their taste preferences.”

As the market leader, he said, Fadaella Foods is set to introduce more product varieties to further solidify its position.

He reaffirmed the company’s commitment to producing excellent products that appeal to Nigerian consumers.

According to him, “The success of Fadaella Biscuit brand is a testament to the company’s focus on innovation and excellence. By prioritising quality and consumer needs, Fadaella Foods has established itself as a leader in the Nigerian biscuit market.”