Heirs Insurance Unveils Innovation in Insurance Awareness Via Web Drama

Heirs Insurance group, has released its new web drama titled “The Underwriters” on its YouTube channel following the Underwriters for the Holidays Lagos, held on December 23, 2024,

This is the first insurance-themed web series in Africa, unveiled in time for the holidays, the web series is part of the  group’s “Unwrapping Smiles” campaign aimed at elevating the holiday experience for many.

Additionally, the project aligns with the group’s goal of demystifying and simplifying insurance. A unique slant for a web series, “The Underwriters” challenges common misconceptions about insurance while driving insurance literacy. Set in an urban corporate environment, the film tells the story of a couple fighting to keep their relationship relevant while handling cases in an insurance company.

Speaking on the development, Chief Marketing Officer, Heirs group Ifeyinwa Okpanku, highlighted that this initiative marks a significant stride in both African entertainment and the insurance sector, shedding light on the pivotal role insurance plays in safeguarding human lives, she said the series explores relatable cases in each episode, promising a balance of entertainment and education.

This project, according to her, the first of its kind across Africa, stands as a testament to Heirs Insurance group’s unwavering dedication to transforming the insurance landscape through literacy, advocacy, and innovation.

Okpanku said the Heirs insurance team has always known that insurance acceptability requires a different approach.

“We need bold initiatives such as “The Underwriters” film series, which can pass across the urgent and bold message that everyone needs insurance,” Okpanku added.