NECLive to empower innovators, entrepreneurs, as TV special premiere to global audience
By Olusegun Obisanya
NECLive, the premier and largest gathering of entertainment industry professionals in Nigeria will return as a hybrid media event combining a studio set-up of select speakers with live global broadcast across cable TV, radio and online platforms, seen at empowering innovators and entrepreneurs.
ID Africa, owners of Netng and producers of Nigerian Entertainment Conference (NECLive), confirmed recently that the eighth edition of the annual entertainment conference will premiere to global audience on Sunday, 25 April.
NECLive8 will explore the theme: “Building the Future”, through the exploration of actionable steps and solutions proffered by some of Nigeria’s most brilliant professionals and accomplished entertainment industry stakeholders.
NECLive8 will feature three main speakers who are leading the charge in rethinking the approach to consumer entertainment and creative enterprise across the world.
Adekunle Ayeni, the convener of NECLive said, the conference will focus on leveraging entertainment as a vehicle, creativity as a tool and celebrity power as an agent of change to build a remarkable future for Nigerian youth.
“We set up NECLive eight years ago as an intervention towards building the industry of our dreams. Seven events, 450 speakers and panelists, 40 exhibitions and brands, and 12,000 attendees after, we are glad to be witnessing and facilitating the transformation of our home entertainment; or our music and media. And we are calling on the government, practitioners, fans and investors to come to the party,” Ayeni said.
NECLive8 will also mark the launch of a new programme called NECLive Go, a platform created to support innovators that are solving growth problems for the wider entertainment industry in Nigeria.
According to the organiser, through NECLive Go, innovators and entrepreneurs will pitch their ideas to investors and get the support they need to start or scale their products.
During NECLive8, ID Africa will also premier the NECLive TV Special, a scripted 90-minute long production, featuring a 7-year chronicle of the most powerful speakers and memorable moments from the NECLive stage between 2013 and 2020.
The documentary-style production which will contain new, original recordings, archival materials and never-before-seen footage will broadcast live on TV and also stream online.
“Nigeria’s entertainment industry is full of energetic, enterprising and creative young people who are often the direct victims of poor governance, lack of opportunities and social injustice. They have also recently emerged as the leaders of a new national movement and drivers of an ongoing conversation about the future of our country.
“Our goal with NECLive8 is to provide the tools, resources and connections that will further drive the change and innovation that the industry is yearning for,” said Femi Falodun, CEO, ID Africa.
Following a one-year break due to the COVID-19 pandemic, the organisers expect that this hybrid edition will reach over 20 million people watching on TV, radio and streaming live via Neusroom, Netng, as well as on NECLive’s Youtube, Facebook and other digital channels.
