Nigerian Breweries launches new customers’ empowerment programme
Nigerian Breweries (NB) has launched a new Customers’ Empowerment Programme tagged “Empowerment to Drive Growth & Excellence (EDGE)” aimed at fostering sustainable growth.
The programme is designed to upskill customers across Nigeria and boost their entrepreneurial capacity.
The initiative will benefit 360 high-value retail outlets and sub-distributors across 12 regions through a comprehensive training that will equip retail customers and sub-distributors with the tools and skills necessary for long-term business success.
Uzodinmma Odenigbo, corporate affairs director, NB Plc, said that the programme reflected the company’s long-standing commitment to empowering those at the core of its distribution network, thereby reinforcing its market leadership.
Odenigbo said “We are taking a proactive step to reinforce customer relationships and ensure business continuity in our value chain. Building the entrepreneurial capacity of our customers is not just a goodwill gesture, it is a strategic imperative. When our customers grow, we grow. However, this program is designed to ensure that both our partners and our business are future-proofed for success.”
Emmanuel Oriakhi, the company’s sales director, highlighted the commercial importance of the EDGE programme, adding “Our retail partners and sub-distributors are the backbone of our route-to-market strategy. EDGE is not just a training initiative. It’s an investment in our customers’ growth and in the long-term resilience of our business. By strengthening their capabilities, we’re helping them unlock new levels of performance and profitability in an increasingly dynamic market.”
The training combines in-person classroom sessions, virtual modules, and experiential activities tailored to the realities of Nigeria’s fast-paced beer market. While it focuses on business development, the initiative also strengthens the visibility and equity of two of the company’s flagship regional brands, Life Lager in the South-East and Goldberg Lager in the South-West regions.
The programme will run till the end of the Customer Service Week, scheduled for October 6 to 10, 2025.Throughout the Customer Service Week, Nigerian Breweries will spotlight the impact of the program, recognising top-performing customers through national rewards, regional celebrations, success story showcases, and a special “Day with the MD” for the top 15 customers across the country.