Patricia Bright Shares her Expertise, Success at GTCO Fashion Weekend
Patricia Bright, renowned style influencer and digital content creator took the stage at the GTCO Fashion Weekend 2024 Master Class as she shared her expertise and success on “Style Influence and Creating Your Online World”.
Patricia Bright, a top fashion and lifestyle influencer, content creator and entrepreneur as well as author who started off as YouTuber before that became popular over thirteen years ago, highlighted the importance of authenticity and consistency in building a successful online presence, adding that with over a decade of experience in the digital landscape, “your unique voice and perspective are what set you apart.”
Bright said “Social media today is not the same thing it was fifteen years ago”. Starting off, there was no business plan as social media back then was largely just about video sharing. “There was no game plan to be famous”.
Speaking further on the development of social media and its impact on the fashion industry, Bright noted that “influencers have become integral to fashion branding”, and harped on the need to shift from aesthetics to storytelling and community engagement.
She also emphasized on the need for content creators to adapt to changing industry trends, defining your niche, targeting the audience to develop a content strategy showcasing personality and style.
Bright maintained that it is pertinent to be engaging with your audience through comments, collaborations, staying up-to-date with industry trends as well as adapting to changes.
Bright recounted her personal journey to stardom, starting her YouTube channel in 2009 to becoming a foremost figure in the beauty and fashion space, noting “I’ve learned to be resilient, patient, and true to myself.”
Speaking about doors social media can open, Bright said “you can end up in spaces you didn’t think you will be.
“Be loud-not verbally- but about your message and your story.
“You need to build depth and really know what you are creating, why you are creating and intentional about creating it”.
Bright disclosed that with a background in accounting, she started off working in Investment Banking and Consulting and worked for seven years before taking a deep dive into producing content, adding that in the first three months, she didn’t make any notable headway and she went back to work before she went back to start again.
Speaking on reinventing, Bright explained that people get bored so you have to reinvent yourself, “switch up and be more strategic” for longevity.
She hinged her influence on her belief that she is a positive person, hence she will show up as she chose to live as well as “Find a community outside of friends and family”.
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