Top 50 Brands Nigeria released 2021 report
Among the 50 Brands that power Nigeria, 22 were Nigerian owned, while 28 were multinational.
According to TOP 50 BRANDS NIGERIA®, the outcome of the recently released 2021 edition of the report was achieved using Brand Strength Measurement (BSM), a model used to test the ability of a brand to deliver on its promise to its consumer from the consumer’s point of view.
Top 50 Brands Nigeria
These seven variables in the BSM model were used to conceptualise consumer’s considerations
It was also noted that public, political, religious, NGOs, tobacco and betting brands were excluded from the evaluation.
According to rank, the 50 companies were:
1.Dangote
2.MTN
3.Glo
4.Coca-Cola
5.GTBank
6.Airtel
7.Access Bank
8.Zenith Bank
9.First Bank
10.Dufil
- United Bank for Africa
12.Nestle
13.Guinness
14.Nigerian Breweries Plc
15.Seven-Up Bottling Company Ltd
16.Channels TV
17.FrieslandCampina WAMCO Nig Plc
18.BUA Group
19.Toyota
20.MultiChoice
21.Unilever
22.Julius Berger
23.Union Bank
24.Flourmill of Nigeria Plc
25.CHI Limited
26.Olam Nigeria
27Fidelity Bank
28.Honeywell Group
29.Oando
30.Total Nigeria Plc
31.Transsion Holding Nigeria
32.Samsung
33.Shell Nigeria34.FCMB
35.Promasidor Nigeria Limited
36 9 Mobile
37.Cadbury
38.PZ Cussons
39.UAC of Nigeria Plc
40.Stanbic IBTC Bank
41.Lafarge Africa Plc
42.Ecobank
43.Sterling Bank
44.Leadway Assurance Company
45.AXA Mansard Insurance
46.Jumia
47.Ardova PLC
48.AIICO Insurance Plc49.Conoil Nigeria Plc
- Stallion Group
Thriving since 1981, Dangote Group, a conglomerate in West Africa and one of the largest on the African continent, emerged as the most valuable brand in Nigeria.
Dangote, Most Valuable Brand in Nigeria
The group employs over 30,000 people, generating revenue in excess of $4.1 billion in 2017.
The company thrives in manufacturing, refining, distribution, milling, production, haulage and management of products such as sugar, cement, food & beverages, vegetable oil, logistics, real estate, among others.
Describing popularity in terms of the degree of awareness and patronage a brand enjoys among consumers, MTN Nigeria emerged as the most popular brand in Nigeria.
MTN, Most Popular Brand in Nigeria
The telecom company boasts of over 78 million subscribers, with more than $15.13 billion invested in the economy so far. MTN has been ascribed the largest telecom network in sub-Saharan Africa.
While GTBank was the most valuable banking & financial services company, Coca-Cola Nigeria was the most valuable beverage company. Transsion Holdings was the highest gainer year-on-year (YoY).
Being the biggest insurance company in Nigeria in terms of annual turnover today, Leadway assurance made it to the list for the first time, hence, the company was placed in the ‘New Entrants’ category.
Dangote, MTN, Glo, GTBank, Coca-Cola, Nestle, Channels Tv, Julius Berger, Axa Mansard, Addova Plc were the 10 brands that maintained previous positions, five of which were within the top 10.
Conclusively, the report noted 10 brands with exciting and promising value propositions on their way to making the top 50 Brands in Nigeria shortly. They included Arise News, Flutterwave, Iroko TV, Kuda, NatnudO Foods, Opay, Patricia, PiggyVest, Rite Foods Limited and Adron Homes.