Nestlé Launches ‘Nestlé For Good’ Campaign In Nigeria to Promote Better Nutrition

Leading food and beverage company, Nestlé Nigeria Plc, has launched the “Nestlé for Good” campaign, a nationwide initiative designed to promote better nutrition, support thriving communities and strengthen environmental sustainability in Nigeria.

The campaign was formally unveiled on Monday at the company’s corporate headquarters in Ilupeju, Lagos, bringing together government representatives, nutrition experts, development partners and members of the media.

Speaking at the launch, the Managing Director and Chief Executive Officer of Nestlé Nigeria, Wassim Elhusseini, said the initiative reflects the company’s long-standing commitment to responsible business practices and sustainable growth through its Creating Shared Value philosophy.

According to him, Nestlé products have been present in Nigerian households for more than six decades, a relationship that places a significant responsibility on the company to deliver value not only through its products but also through positive social and economic impact.

“Nestlé food has been known in Nigerian households for more than six decades. It is found on family tables and in lunch boxes across the country. This is a privilege, and it comes with a responsibility,” Elhusseini said.

He explained that companies operating on a large scale and reaching millions of consumers daily must adhere to the highest standards of accountability and responsibility.

“When a company operates at scale and reaches millions of people every day, it must conform to the highest standards. It must be accountable not only for its products but also for the growth and impact it has on society, on communities and on its employees,” he added.

Elhusseini noted that Nestlé’s commitment to Creating Shared Value is built on the recognition that the company can only succeed sustainably when the communities around it also thrive.

“Our businesses can only succeed when the communities around us succeed. Their economic development and social progress are not only our priority but also part of our growth strategy,” he said.

He explained that the Nestlé for Good campaign does not represent a new strategic direction but rather a consolidation of the company’s longstanding initiatives aimed at improving nutrition, strengthening local supply chains and promoting environmental responsibility.

“This campaign allows us to clearly see how our Creating Shared Value principle is translated into practical actions across nutrition, communities and the environment,” he said.

The Head of Corporate Communications, Public Affairs and Sustainability Lead at Nestlé Nigeria, Victoria Uwadoka, said the campaign brings together the various ways the company contributes to improving lives across Nigeria.

According to her, while many of Nestlé’s impact-driven initiatives have existed for years, the campaign provides a platform to highlight them and drive more coordinated and measurable outcomes.

“What we are presenting today is only a small part of what we have done. Much of the impact we create happens through our everyday business activities,” she said.

Uwadoka explained that the campaign is built on three key pillars: nutrition, thriving communities and environmental sustainability.

Under the nutrition pillar, Nestlé aims to continue improving access to safe and nutritious food while promoting nutrition education and awareness through collaboration with health professionals and institutions.

“As a food and beverage company, we have an important role to play in ensuring that families who depend on us have access to adequate nutrition,” she said.

The second pillar focuses on building thriving communities through initiatives that address social and economic needs. These include programmes that provide access to clean water, improve teaching and learning facilities in schools and support income generation within local communities.

“As a responsible partner in the communities where we operate, we invest in initiatives that improve livelihoods and support social development,” Uwadoka added.

The third pillar centres on protecting the planet, with initiatives aimed at responsible resource management, environmental sustainability and climate action. “If we do not protect the planet, there is no foundation for everything else we are doing,” she said.

Uwadoka emphasised that collaboration is central to the success of the campaign, noting that partnerships with government agencies, professionals, civil society organisations and the media would help expand the initiative’s reach and impact.

Representing the Federal Ministry of Industry, Trade and Investment, Assistant Director Esther Popoola, who spoke on behalf of the Director of the Industrial Development Department, Bala Muhammed, commended Nestlé Nigeria for the initiative and its contributions to Nigeria’s socio-economic development.

She described the campaign as a demonstration of responsible corporate leadership and a strong commitment to sustainable development.

“This initiative aligns with the Federal Government’s vision for sustainable industrial development and private sector-led economic growth,” she said.

Popoola noted that Nigeria’s industrial transformation agenda recognises the critical role of the private sector in driving innovation, expanding productive capacity, creating jobs and supporting a healthy and productive workforce.

She added that initiatives like Nestlé for Good also support the country’s recently launched Nigeria Industrial Policy (NIP) by promoting sustainable sourcing, empowering local farmers and entrepreneurs, and strengthening domestic supply chains.

“Partnerships with responsible corporate organisations will remain essential as sustainable industrial development cannot be achieved by government alone. It requires collaboration, innovation and shared commitment from all stakeholders,” she said.

Also speaking at the event, nutrition expert Amaka Nwaora, a council member of the Federation of African Nutrition Societies and member of the Nutrition Society of Nigeria, highlighted the importance of nutrition in national development.

She noted that nutrition plays a critical role not only in health outcomes but also in productivity and economic growth.

“Nutrition is the bedrock of good health and development. The health of any nation can often be determined by the quality of food its people consume,” she said.

Nwaora stressed that addressing nutrition challenges requires collaboration among government, professionals, the private sector and the media.

“No single organisation can solve nutrition challenges alone. The government cannot do it alone, professionals cannot do it alone and the private sector cannot do it alone. Collaboration is essential,” she said.

She also urged journalists and media organisations to play a greater role in promoting nutrition education and awareness.