Wema Bank’s ALAT Offers Customers Platform to Express Valentine

The special season that inspires everyone to look for the most creative and unique ways of expressing love is here again through ALAT by Wema.

ALAT by Wema, Nigeria’s digital bank is helping customers express their love in exciting ways with the launch of ‘Express Love with ALAT’ campaign.

A statement by Morolake Philip Ladipo, the Acting Head of Brand and Marketing Communication, Wema Bank, said that the campaign includes an online creative competition that commenced earlier in the week with prizes, cash rewards and other incentives.

Ladipo said that the bank took the interest of its customers seriously and would always come up with campaigns to further improve them.

She said: “Our customers are very central to all we do, and we will continue to create value to enable their lifestyle.”

According to her, the campaign would begin with an announcement asking customers to express their own love language through art, music, poetry, or acts of kindness.

She confirmed that this could be in the form of cash transfers to gift someone an experience with ALAT Rewards; paying the bill of a loved one using ALAT or *945#; or sending someone some airtime or data using ALAT to catch up with them over the phone.

She also assured me that the campaign would be an exciting one for customers who would have the chance to express their affection to their loved ones in different ways.

“It’s open to both prospective and existing customers of the bank as they stand the chance to win fantastic prizes,” she added.